SMS marketing can do wonders for your business if it is done right. According to a research, 90% of people read the SMS message/* the minute they received it. Given the numbers, a lot of marketers see how they can take full advantage of this medium.
However, some marketers fail to recognize some pitfalls which can lead to an unsuccessful SMS campaign. To help you navigate through this campaign, here are some mistakes that you need to avoid:
- Generic campaigns
Some marketers think that they can get away with running a generic SMS campaign and come out unscathed. This kind of thinking will only lead to hit and miss results. Marketers need to remember that users received a number of promotional SMS from different businesses. To catch their attention, you need to be distinct, singular, and unique. So when planning to do a bulk SMS in UAE, be sure to create a unique selling point that would make you stand out from the crowd.
- Weak database
One of the secrets of a successful SMS campaign is a strong contact list. This would mean that you need to build your list and get the numbers of the right target audience that would likely subscribe to your brand. Sending out promotional SMS to random people who do not fit your target audience’s profile is not only a waste of resources, but it will also make your results look bad.
- Weak messaging
Your SMS message is the heart of your campaign. Crafting something that is generic and uninteresting would only make the whole campaign weak. When you are creating an SMS promotional message, be sure that you are getting the point across creatively. You need to catch the attention of the users that moment they read the first two words of your promotional SMS. But you need to take into account the limitations of the character. It would be best to hire an excellent copywriter that would be able to craft a clear, concise, and unique message that would entice your target audience.
- Unclear CTAs
Part of the messaging is the call-to-action. This can be tricky as you need to convince the users, your target audience, to subscribe to your brand. Do not use weak and unnoticeable CTAs that would ruin the whole message.
- Not incorporating it into other campaigns
Some marketers go as far as getting a software development in UAE to incorporate their SMS campaigns. Stand-alone SMS campaigns rarely work and produced little to no results. It would be best to incorporate your SMS campaign with other campaigns in order to align it with your marketing objectives.